Lead Generation

Here are some Key Insights to determine how effective is Your Lead Generation?

One of the key subjects that the report puts a focus on is the drive towards making promoting an income focus and not a cost focus. Numerous B2B marketers are starting to comprehend that ROI should be a genuine focus–marketing associations that receive measurements and income reporting will be seen as a development driver. Read more

B2B Marketing Automation

4 Good Reasons Why You Should Embrace B2B Marketing Automation

Let’s accept it. As a B2B marketer, your life is pretty great at some point or another. You begin the day at 9am greeted by a warm Starbucks Latte, a fruit basket from Walmart, and your marketing team singing ‘this is my fight’ song in acapella. Later in the same day, there is a fresh grilled tuna for lunch, engaging business meetings, and then you log out of the office by 5pm to drink some beer. Oh, sorry…I was just dreaming again. Read more

Why Does your Company Website flunks

Why does your Company Website flunks? See how our Digital Marketing works for you.

 

It’s 2016 and SEO hasn’t gotten any easier for B2B digital marketers. With Google’s Panda and Penguin algorithm updates that have happened in the past few years, it’s not surprising that the search engine optimization aspect of B2B digital marketing is constantly changing and will change again. Read more

heres how you can build long term relationship

Valentine’s Day is coming and here’s how you can build long term relationship to your B2B prospects

Roses are red, violets are blue, Valentine’s Day is coming … and have you forgotten this too?

Everyone will be having their favorite “Hallmark holiday” right around the corner, and having a hunch that some of us might have forgotten to pick up something special for our special someone – our B2B prospects.

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13 Super Bowl Commercials That You can’t help but watch again

13 Super Bowl Commercials That You can’t help but watch again

In line with the report of Venables Bell & Partners, 78% of people were more excited about the commercials than the game last season finale at the Super Bowl 50.

Maybe that is why brands continue and will continue again to pay huge amounts of money for 30 seconds of airtime. This year’s Super Bowl 50 airtime ads, most ad slots accumulated $4.6 million, which could buy an advertiser a lot of online media. Read more

3 Ways in Expediting B2B Email Deliverability

Let’s get one thing clear: deliverability is hot and trendy.

Never let anyone tell you the other way around. It’s the only way your emails get viewed, opened, and clicked on. If you can amplify your deliverability by even just 1%, it can have a significant effect on your ROI.

But hitting high deliverability rates that could make even a mailman cringe, it won’t come easy. Imagine it this way: as a B2B email marketer, you’re like the friendly neighborhood postman. Every flat that you deliver email has a guard dog (ISP). Read more