Roses are red, violets are blue, Valentine’s Day is coming … and have you forgotten this too?
Everyone will be having their favorite “Hallmark holiday” right around the corner, and having a hunch that some of us might have forgotten to pick up something special for our special someone – our B2B prospects.
Doing B2B Marketing is just like being in a relationship. Accountable B2B marketing, there are various stages to go through with B2B prospects: starting from the first date (or communication) wherein spending time getting to know them, proceed in learning and adapting with their interests and needs, and then the follow-up dates (or emails, messages, and communication) wherein continuing to build the relationship with hopes that it will be successful and become long-term B2B partnership.
Luckily, there are technologies like B2B marketing automation software that supports integrated, multi-channel campaigns that are automated and trigger-based. Personalizing the emails with data-driven insights and then expand it by reaching and empowering the audience to become brand promoters for a happy, long-term relationship, let’s look at how this could work:
On Valentine’s Day: Successful B2B relationships are about trust
Just like any other relationship, driving through the initial stages is just the beginning. Without this –trust, there is nothing. In being successful, there is a need to build trust by staying true to your words and being reliable and reputable. Marketing automation can keep track of your prospect’s preferences in terms of frequency of communication, interests and more. In addition to listening to their behavior throughout different channels to deliver a personal and relevant message.
Illustrating the potential business partners and business leaders that you listen and understand them as well as respect their preferences is the very first step in founding the trust and establishing a strong business relationship. Once you have established this, the next step is to gain their loyalty and encourage them to become closed-deal businesses.
Are you ready to start using B2B marketing automation to get your emails past the first date on Valentine’s Day? Equip your emails in reaching maturity and build lasting, successful business relationships.