What Makes a Meta Description “Powerful” in B2B Inbound Marketing?

Meta descriptions might sound complicated. Two years ago if someone would have asked me about a meta description I would have assumed they were trying to talk about programming to me. It sounds like code, and something that is way over my head.

Basically a meta description is what is ready to help the searcher decide whether or not to click the link to an article or web page. A meta description helps convince or persuade readers to choose your site thus can help business to business communication. The bolded words within a meta description help note which words (keywords, in fact) match those in the search query. Nothing too complicated, right?

For every blog, web page, and piece of copy we write, we follow the best practice of creating a corresponding meta description to create marketing environment. Now that you know why here’s what makes meta description “powerful” in marketing automation.

Write Compelling Content

Give them a clear benefit of clicking through and reading your post, if necessary. This is your chance to sell them on what you have to offer like CRM Tool or appropriate database framework. It should be informative and packed with valuable content.

Use 1-2 Keywords

The meta description tag should ideally target a unique keyword for each web page. Avoid keyword spamming and have each keyword only appear once.

Aim for 155 Characters

Google actually doesn’t measure by characters – it measures by pixels. That is, it’ll cut off a meta description after a certain width. The reason we say 155 characters is to give marketers a benchmark to abide by to make its lead generation stay at its pedestal.

Avoid Keyword Duplication

A meta description like “Foobar, foo bar, foobars, foo bars” doesn’t help the user, and this kind of keyword stuffing can make your results look spammy to Google and to users as well as to B2B Lead Providers.

Eliminate Non-Alphanumeric Characters

It is best to stick to plain text when it comes to meta description tags … Any time quotes are used in a meta description, Google cuts off the description. To prevent meta descriptions from being cut off, it’s best to remove all non-alphanumeric characters from meta descriptions sot that you can connect through multiple channels.