All About Your Prospect

B2B Prospecting Guidelines: All About Your Prospect

In this era of traditional sales and marketing, we were taught and used to sell with passion. We were asked that if we spoke persuasively enough to our sales prospects, they’d sense our passion and realize they had to buy soon and immediately.

So we prepared our pitches, fine-tuned our demos, and reinforced our objection handling. Read more

Working with the Screener

Cold Calling Mistake 101: Working with the Screener

“Don’t give them any information. They can’t buy from you.”

Here is another area where lots of bad information has been repeated over the years in telemarketing. Nonsense like above makes a telemarketer against the screener (e.g. secretary, front desk tellers, office staff) and technically most of telemarketers thought that a screener is nothing but a person who can contact the decision maker and will not buy from you. Read more

Email Marketing Campaigns That Sets Record in Open Rates

Email Marketing Campaigns That Sets Record in Open Rates

Email marketing campaigns has been well known to be notorious when it comes to reader’s engagement. The effectivity of such campaigns cannot be alone reliable without metrics in marketing automation. Not only that, email marketing campaigns has been one of the top leading lead generation any B2B marketer would want. Simply because it can be measures from top to bottom and there is no way but going to the address of the readers. But what B2B marketers should not only focus on the outcome. B2B marketing might not be aware but there are three email marketing campaigns that sets records in open rate metrics.

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