Email Marketing Campaigns That Sets Record in Open Rates

Email marketing campaigns has been well known to be notorious when it comes to reader’s engagement. The effectivity of such campaigns cannot be alone reliable without metrics in marketing automation. Not only that, email marketing campaigns has been one of the top leading lead generation any B2B marketer would want. Simply because it can be measures from top to bottom and there is no way but going to the address of the readers. But what B2B marketers should not only focus on the outcome. B2B marketing might not be aware but there are three email marketing campaigns that sets records in open rate metrics.

These three email topics in any email marketing campaigns that can set record to your open rates to run a perfect marketing environment.

Birthday Messages

You’re going to be hard-pressed to find someone who doesn’t enjoy their birthday. People stretch the day into a week, even a whole month because, well, we don’t know why. They’re just super psyched for their birthday, probably. And guess what? Your subscriber list is composed of people! So capitalize on that excitement!

Nurture leads with marketing automation and make sure you’re finding plenty of ways to get those birth dates, and then set up some automation around those days. The benefits are numerous, such as:

2% average open rate
90% increase in customer loyalty
When compared to normal messages, birthday emails generate 342% more revenue

Win-Back Campaigns

Subscribers losing interest in your emails isn’t great and a big deal in lead generation, but it’s not the end of the world. And, in fact, you can turn it to your favor. Checking in on subscribers who have been inactive for a while does two things for you:

It can generate a dormant stream of revenue or;
It lets you know you needs to be cleaned from your list so you can be in good standing with ISPs
Within 90 days you’ll see your subscriber engagement increase, as well as your revenue.

Welcome Series

Yup, here we are again, talking about a welcome series. But, honestly, this is marketing 101. Anything you can do to capitalize on your subscribers’ engagement while it’s still high should be automatic because you still have to connect through multiple channels.

Literally automatic. Setting one up should be the first thing marketers do when they get their email program going. Welcome series messages: