Referrals in B2B Marketing

The Essence of Referrals in B2B Marketing

When a prospect is referred to us, we enjoy a sort of trust transference. The prospect has a solid, satisfied relationship with the person referring us. Their thinking is along the lines of “Bob has taken good care of us, so if Bob thinks these guys will do a good job helping us with Marketing software (or whatever your product and service offering is), we’ve probably found a good marketing service provider.” Read more

linkedin tips

Important LinkedIn Tips for B2B Marketing

I really like some things about LinkedIn. It has always tended toward the service oriented professional, in my opinion, but it has plenty to like in the brand asset optimization world that all businesses live in as well. My advice for most business owners is to find a social network or platform that seems most suited to your business objectives and dive in pretty deep, focusing more casual attention on the others, at least initially. Going hard and deep into one network, like LinkedIn, is the only way to gain the momentum delivered by consistent work and engagement. Read more

Classification and Correction of Business Titles

4 Ways to Leverage Classification and Correction of Business Titles

In a typical direct email marketing campaign, each business prospect would be targeted with one of the typical titles printed on the actual offer that (hopefully) reaches their desk. As B2B marketers strive to improve personalization and avoid having their solicitations discarded as ‘junk mail’, the goal is increasingly to correct awkward and unprofessional misspelled titles with their true, ‘beautified’ titles. In any typical example, this would be ‘Vice President of Direct Marketing’. Read more