When a prospect is referred to us, we enjoy a sort of trust transference. The prospect has a solid, satisfied relationship with the person referring us. Their thinking is along the lines of “Bob has taken good care of us, so if Bob thinks these guys will do a good job helping us with Marketing […]
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Entries by Marx Miller
I really like some things about LinkedIn. It has always tended toward the service oriented professional, in my opinion, but it has plenty to like in the brand asset optimization world that all businesses live in as well. My advice for most business owners is to find a social network or platform that seems most […]
In a typical direct email marketing campaign, each business prospect would be targeted with one of the typical titles printed on the actual offer that (hopefully) reaches their desk. As B2B marketers strive to improve personalization and avoid having their solicitations discarded as ‘junk mail’, the goal is increasingly to correct awkward and unprofessional misspelled […]
In this era of traditional sales and marketing, we were taught and used to sell with passion. We were asked that if we spoke persuasively enough to our sales prospects, they’d sense our passion and realize they had to buy soon and immediately. So we prepared our pitches, fine-tuned our demos, and reinforced our objection […]
“Don’t give them any information. They can’t buy from you.” Here is another area where lots of bad information has been repeated over the years in telemarketing. Nonsense like above makes a telemarketer against the screener (e.g. secretary, front desk tellers, office staff) and technically most of telemarketers thought that a screener is nothing but […]
They say, ‘Fail to Plan and you Plan to Fail’. There are a number of factors that have a positive impact on the outcome of telemarketing activities. All too often, telemarketing is referred to as ‘Cold Calling’ and callers are perceived as fast talkers that can sell ice to an Eskimo. The reality is that […]
Email marketing campaigns has been well known to be notorious when it comes to reader’s engagement. The effectivity of such campaigns cannot be alone reliable without metrics in marketing automation. Not only that, email marketing campaigns has been one of the top leading lead generation any B2B marketer would want. Simply because it can be […]
Marketing automation has the ability to expand the value and impact of your content, capture lead intelligence, improve lead-to-sale conversion rates, drive repeat purchasing, and enhance the overall customer experience and as well as in business to business communication.
Why don’t we know what number of email campaigns it will take to produce a 25% lead generation increase in business to business communication? This is on account of we need to make the plunge start steering the technique on account of email activities, we need to explore different avenues regarding A/B testing titles, informing […]
Meta descriptions might sound complicated. Two years ago if someone would have asked me about a meta description I would have assumed they were trying to talk about programming to me. It sounds like code, and something that is way over my head.
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