Entries by Marx Miller

4 Ways to Leverage Classification and Correction of Business Titles

In a typical direct email marketing campaign, each business prospect would be targeted with one of the typical titles printed on the actual offer that (hopefully) reaches their desk. As B2B marketers strive to improve personalization and avoid having their solicitations discarded as ‘junk mail’, the goal is increasingly to correct awkward and unprofessional misspelled […]

Cold Calling Mistake 101: Working with the Screener

“Don’t give them any information. They can’t buy from you.” Here is another area where lots of bad information has been repeated over the years in telemarketing. Nonsense like above makes a telemarketer against the screener (e.g. secretary, front desk tellers, office staff) and technically most of telemarketers thought that a screener is nothing but […]

Setting Realistic Objectives in Telemarketing

They say, ‘Fail to Plan and you Plan to Fail’. There are a number of factors that have a positive impact on the outcome of telemarketing activities. All too often, telemarketing is referred to as ‘Cold Calling’ and callers are perceived as fast talkers that can sell ice to an Eskimo. The reality is that […]

B2B Marketing: The Letdown of an ROI Guarantee

Why don’t we know what number of email campaigns it will take to produce a 25% lead generation increase in business to business communication? This is on account of we need to make the plunge start steering the technique on account of email activities, we need to explore different avenues regarding A/B testing titles, informing […]