linkedin tips

Important LinkedIn Tips for B2B Marketing

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I really like some things about LinkedIn. It has always tended toward the service oriented professional, in my opinion, but it has plenty to like in the brand asset optimization world that all businesses live in as well. My advice for most business owners is to find a social network or platform that seems most suited to your business objectives and dive in pretty deep, focusing more casual attention on the others, at least initially. Going hard and deep into one network, like LinkedIn, is the only way to gain the momentum delivered by consistent work and engagement. Read more

The Letdown of an ROI Guarantee

B2B Marketing: The Letdown of an ROI Guarantee

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Why don’t we know what number of email campaigns it will take to produce a 25% lead generation increase in business to business communication? This is on account of we need to make the plunge start steering the technique on account of email activities, we need to explore different avenues regarding A/B testing titles, informing and Calls to Action (CTAs) to see what resounds with a specific gathering of people to connect through multiple channels. Keeping in mind our way to deal with “experimentation” is computed as well as guided by experience ability and best works on, advertising is not a one-size-fits-all-methodology. Read more

13 Super Bowl Commercials That You can’t help but watch again

13 Super Bowl Commercials That You can’t help but watch again

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In line with the report of Venables Bell & Partners, 78% of people were more excited about the commercials than the game last season finale at the Super Bowl 50.

Maybe that is why brands continue and will continue again to pay huge amounts of money for 30 seconds of airtime. This year’s Super Bowl 50 airtime ads, most ad slots accumulated $4.6 million, which could buy an advertiser a lot of online media. Read more