When a prospect is referred to us, we enjoy a sort of trust transference. The prospect has a solid, satisfied relationship with the person referring us. Their thinking is along the lines of “Bob has taken good care of us, so if Bob thinks these guys will do a good job helping us with Marketing software (or whatever your product and service offering is), we’ve probably found a good marketing service provider.” Read more
I really like some things about LinkedIn. It has always tended toward the service oriented professional, in my opinion, but it has plenty to like in the brand asset optimization world that all businesses live in as well. My advice for most business owners is to find a social network or platform that seems most suited to your business objectives and dive in pretty deep, focusing more casual attention on the others, at least initially. Going hard and deep into one network, like LinkedIn, is the only way to gain the momentum delivered by consistent work and engagement. Read more
In a typical direct email marketing campaign, each business prospect would be targeted with one of the typical titles printed on the actual offer that (hopefully) reaches their desk. As B2B marketers strive to improve personalization and avoid having their solicitations discarded as ‘junk mail’, the goal is increasingly to correct awkward and unprofessional misspelled titles with their true, ‘beautified’ titles. In any typical example, this would be ‘Vice President of Direct Marketing’. Read more
Marketing automation has the ability to expand the value and impact of your content, capture lead intelligence, improve lead-to-sale conversion rates, drive repeat purchasing, and enhance the overall customer experience and as well as in business to business communication.
Why don’t we know what number of email campaigns it will take to produce a 25% lead generation increase in business to business communication? This is on account of we need to make the plunge start steering the technique on account of email activities, we need to explore different avenues regarding A/B testing titles, informing and Calls to Action (CTAs) to see what resounds with a specific gathering of people to connect through multiple channels. Keeping in mind our way to deal with “experimentation” is computed as well as guided by experience ability and best works on, advertising is not a one-size-fits-all-methodology. Read more
Meta descriptions might sound complicated. Two years ago if someone would have asked me about a meta description I would have assumed they were trying to talk about programming to me. It sounds like code, and something that is way over my head. Read more
People’s opinion of your company matters. The better you look to them, the better your chances of having a successful marketing campaign run. The thing is that the way you market and the way your brand looks to your target audience can greatly influence the outcome of your campaign. If you’re planning to run an email campaign and use your business contact list to determine who your recipients should be, then you should think about proper branding before you decide to make a move. Read more
The fact of the matter is that running a successful digital marketing campaigns takes a lot of time and energy, not only during its implementation but also during the build up to go-live. If you’re looking to capture the attention of your target market like your favorite campaign did to you but don’t know where to start or need to hit the refresh button on an existing digital campaign, these pieces of content and strategy have been proven to help establish a solid foundation and direction for inbound marketing to move forward successfully with. Read more
One of the key subjects that the report puts a focus on is the drive towards making promoting an income focus and not a cost focus. Numerous B2B marketers are starting to comprehend that ROI should be a genuine focus–marketing associations that receive measurements and income reporting will be seen as a development driver. Read more
Let’s accept it. As a B2B marketer, your life is pretty great at some point or another. You begin the day at 9am greeted by a warm Starbucks Latte, a fruit basket from Walmart, and your marketing team singing ‘this is my fight’ song in acapella. Later in the same day, there is a fresh grilled tuna for lunch, engaging business meetings, and then you log out of the office by 5pm to drink some beer. Oh, sorry…I was just dreaming again. Read more
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