In this era of traditional sales and marketing, we were taught and used to sell with passion. We were asked that if we spoke persuasively enough to our sales prospects, they’d sense our passion and realize they had to buy soon and immediately.
So we prepared our pitches, fine-tuned our demos, and reinforced our objection handling. Read more
“Don’t give them any information. They can’t buy from you.”
Here is another area where lots of bad information has been repeated over the years in telemarketing. Nonsense like above makes a telemarketer against the screener (e.g. secretary, front desk tellers, office staff) and technically most of telemarketers thought that a screener is nothing but a person who can contact the decision maker and will not buy from you. Read more
They say, ‘Fail to Plan and you Plan to Fail’.
There are a number of factors that have a positive impact on the outcome of telemarketing activities.
All too often, telemarketing is referred to as ‘Cold Calling’ and callers are perceived as fast talkers that can sell ice to an Eskimo. The reality is that good quality telemarketing is much more than that. Read more
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