People’s opinion of your company matters. The better you look to them, the better your chances of having a successful marketing campaign run. The thing is that the way you market and the way your brand looks to your target audience can greatly influence the outcome of your campaign. If you’re planning to run an email campaign and use your business contact list to determine who your recipients should be, then you should think about proper branding before you decide to make a move. Read more
The fact of the matter is that running a successful digital marketing campaigns takes a lot of time and energy, not only during its implementation but also during the build up to go-live. If you’re looking to capture the attention of your target market like your favorite campaign did to you but don’t know where to start or need to hit the refresh button on an existing digital campaign, these pieces of content and strategy have been proven to help establish a solid foundation and direction for inbound marketing to move forward successfully with. Read more
By Radicati Group, Inc., more than 90 trillion messages were sent in 2009.
B2B spending on email marketing is assessed to have developed by 2.4% to $206 million in 2010, as indicated by Metrics 2.0.
B2B marketing experts all over have joined the email surge making it the number 2 marketing apparatus (only a tick behind SEO – as indicated by The Ad adequacy Survey by Forbes Media in February/March 2009). Read more
One of the key subjects that the report puts a focus on is the drive towards making promoting an income focus and not a cost focus. Numerous B2B marketers are starting to comprehend that ROI should be a genuine focus–marketing associations that receive measurements and income reporting will be seen as a development driver. Read more
Let’s accept it. As a B2B marketer, your life is pretty great at some point or another. You begin the day at 9am greeted by a warm Starbucks Latte, a fruit basket from Walmart, and your marketing team singing ‘this is my fight’ song in acapella. Later in the same day, there is a fresh grilled tuna for lunch, engaging business meetings, and then you log out of the office by 5pm to drink some beer. Oh, sorry…I was just dreaming again. Read more
It’s 2016 and SEO hasn’t gotten any easier for B2B digital marketers. With Google’s Panda and Penguin algorithm updates that have happened in the past few years, it’s not surprising that the search engine optimization aspect of B2B digital marketing is constantly changing and will change again. Read more
Roses are red, violets are blue, Valentine’s Day is coming … and have you forgotten this too?
Everyone will be having their favorite “Hallmark holiday” right around the corner, and having a hunch that some of us might have forgotten to pick up something special for our special someone – our B2B prospects.
In line with the report of Venables Bell & Partners, 78% of people were more excited about the commercials than the game last season finale at the Super Bowl 50.
Maybe that is why brands continue and will continue again to pay huge amounts of money for 30 seconds of airtime. This year’s Super Bowl 50 airtime ads, most ad slots accumulated $4.6 million, which could buy an advertiser a lot of online media. Read more
Let’s get one thing clear: deliverability is hot and trendy.
Never let anyone tell you the other way around. It’s the only way your emails get viewed, opened, and clicked on. If you can amplify your deliverability by even just 1%, it can have a significant effect on your ROI.
But hitting high deliverability rates that could make even a mailman cringe, it won’t come easy. Imagine it this way: as a B2B email marketer, you’re like the friendly neighborhood postman. Every flat that you deliver email has a guard dog (ISP). Read more
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