When a prospect is referred to us, we enjoy a sort of trust transference. The prospect has a solid, satisfied relationship with the person referring us. Their thinking is along the lines of “Bob has taken good care of us, so if Bob thinks these guys will do a good job helping us with Marketing software (or whatever your product and service offering is), we’ve probably found a good marketing service provider.” Read more
Email marketing campaigns has been well known to be notorious when it comes to reader’s engagement. The effectivity of such campaigns cannot be alone reliable without metrics in marketing automation. Not only that, email marketing campaigns has been one of the top leading lead generation any B2B marketer would want. Simply because it can be measures from top to bottom and there is no way but going to the address of the readers. But what B2B marketers should not only focus on the outcome. B2B marketing might not be aware but there are three email marketing campaigns that sets records in open rate metrics.
People’s opinion of your company matters. The better you look to them, the better your chances of having a successful marketing campaign run. The thing is that the way you market and the way your brand looks to your target audience can greatly influence the outcome of your campaign. If you’re planning to run an email campaign and use your business contact list to determine who your recipients should be, then you should think about proper branding before you decide to make a move. Read more
By Radicati Group, Inc., more than 90 trillion messages were sent in 2009.
B2B spending on email marketing is assessed to have developed by 2.4% to $206 million in 2010, as indicated by Metrics 2.0.
B2B marketing experts all over have joined the email surge making it the number 2 marketing apparatus (only a tick behind SEO – as indicated by The Ad adequacy Survey by Forbes Media in February/March 2009). Read more
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