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linkedin tips

Important LinkedIn Tips for B2B Marketing

I really like some things about LinkedIn. It has always tended toward the service oriented professional, in my opinion, but it has plenty to like in the brand asset optimization world that all businesses live in as well. My advice for most business owners is to find a social network or platform that seems most suited to your business objectives and dive in pretty deep, focusing more casual attention on the others, at least initially. Going hard and deep into one network, like LinkedIn, is the only way to gain the momentum delivered by consistent work and engagement. Read more

Classification and Correction of Business Titles

4 Ways to Leverage Classification and Correction of Business Titles

In a typical direct email marketing campaign, each business prospect would be targeted with one of the typical titles printed on the actual offer that (hopefully) reaches their desk. As B2B marketers strive to improve personalization and avoid having their solicitations discarded as ‘junk mail’, the goal is increasingly to correct awkward and unprofessional misspelled titles with their true, ‘beautified’ titles. In any typical example, this would be ‘Vice President of Direct Marketing’. Read more

All About Your Prospect

B2B Prospecting Guidelines: All About Your Prospect

In this era of traditional sales and marketing, we were taught and used to sell with passion. We were asked that if we spoke persuasively enough to our sales prospects, they’d sense our passion and realize they had to buy soon and immediately.

So we prepared our pitches, fine-tuned our demos, and reinforced our objection handling. Read more

Email Marketing Campaigns That Sets Record in Open Rates

Email Marketing Campaigns That Sets Record in Open Rates

Email marketing campaigns has been well known to be notorious when it comes to reader’s engagement. The effectivity of such campaigns cannot be alone reliable without metrics in marketing automation. Not only that, email marketing campaigns has been one of the top leading lead generation any B2B marketer would want. Simply because it can be measures from top to bottom and there is no way but going to the address of the readers. But what B2B marketers should not only focus on the outcome. B2B marketing might not be aware but there are three email marketing campaigns that sets records in open rate metrics.

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How Brand Marketing Influences Success

How Brand Marketing Influences Success

People’s opinion of your company matters. The better you look to them, the better your chances of having a successful marketing campaign run. The thing is that the way you market and the way your brand looks to your target audience can greatly influence the outcome of your campaign. If you’re planning to run an email campaign and use your business contact list to determine who your recipients should be, then you should think about proper branding before you decide to make a move. Read more

These Takeaways Describe Your Digital Marketing Campaign

These Takeaways Describe Your Digital Marketing Campaign

The fact of the matter is that running a successful digital marketing campaigns takes a lot of time and energy, not only during its implementation but also during the build up to go-live. If you’re looking to capture the attention of your target market like your favorite campaign did to you but don’t know where to start or need to hit the refresh button on an existing digital campaign, these pieces of content and strategy have been proven to help establish a solid foundation and direction for inbound marketing to move forward successfully with. Read more

Email Marketing Headaches

Here’s How You can Ease Your Email Marketing Headaches

By Radicati Group, Inc., more than 90 trillion messages were sent in 2009.

B2B spending on email marketing is assessed to have developed by 2.4% to $206 million in 2010, as indicated by Metrics 2.0.

B2B marketing experts all over have joined the email surge making it the number 2 marketing apparatus (only a tick behind SEO – as indicated by The Ad adequacy Survey by Forbes Media in February/March 2009). Read more

Lead Generation

Here are some Key Insights to determine how effective is Your Lead Generation?

One of the key subjects that the report puts a focus on is the drive towards making promoting an income focus and not a cost focus. Numerous B2B marketers are starting to comprehend that ROI should be a genuine focus–marketing associations that receive measurements and income reporting will be seen as a development driver. Read more

heres how you can build long term relationship

Valentine’s Day is coming and here’s how you can build long term relationship to your B2B prospects

Roses are red, violets are blue, Valentine’s Day is coming … and have you forgotten this too?

Everyone will be having their favorite “Hallmark holiday” right around the corner, and having a hunch that some of us might have forgotten to pick up something special for our special someone – our B2B prospects.

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