Let’s accept it. As a B2B marketer, your life is pretty great at some point or another. You begin the day at 9am greeted by a warm Starbucks Latte, a fruit basket from Walmart, and your marketing team singing ‘this is my fight’ song in acapella. Later in the same day, there is a fresh grilled tuna for lunch, engaging business meetings, and then you log out of the office by 5pm to drink some beer. Oh, sorry…I was just dreaming again. Read more
Roses are red, violets are blue, Valentine’s Day is coming … and have you forgotten this too?
Everyone will be having their favorite “Hallmark holiday” right around the corner, and having a hunch that some of us might have forgotten to pick up something special for our special someone – our B2B prospects.
Let’s get one thing clear: deliverability is hot and trendy.
Never let anyone tell you the other way around. It’s the only way your emails get viewed, opened, and clicked on. If you can amplify your deliverability by even just 1%, it can have a significant effect on your ROI.
But hitting high deliverability rates that could make even a mailman cringe, it won’t come easy. Imagine it this way: as a B2B email marketer, you’re like the friendly neighborhood postman. Every flat that you deliver email has a guard dog (ISP). Read more
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