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Working with the Screener

Cold Calling Mistake 101: Working with the Screener

“Don’t give them any information. They can’t buy from you.”

Here is another area where lots of bad information has been repeated over the years in telemarketing. Nonsense like above makes a telemarketer against the screener (e.g. secretary, front desk tellers, office staff) and technically most of telemarketers thought that a screener is nothing but a person who can contact the decision maker and will not buy from you. Read more