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linkedin tips

Important LinkedIn Tips for B2B Marketing

I really like some things about LinkedIn. It has always tended toward the service oriented professional, in my opinion, but it has plenty to like in the brand asset optimization world that all businesses live in as well. My advice for most business owners is to find a social network or platform that seems most suited to your business objectives and dive in pretty deep, focusing more casual attention on the others, at least initially. Going hard and deep into one network, like LinkedIn, is the only way to gain the momentum delivered by consistent work and engagement. Read more

B2B Marketing Automation

4 Good Reasons Why You Should Embrace B2B Marketing Automation

Let’s accept it. As a B2B marketer, your life is pretty great at some point or another. You begin the day at 9am greeted by a warm Starbucks Latte, a fruit basket from Walmart, and your marketing team singing ‘this is my fight’ song in acapella. Later in the same day, there is a fresh grilled tuna for lunch, engaging business meetings, and then you log out of the office by 5pm to drink some beer. Oh, sorry…I was just dreaming again. Read more

Why Does your Company Website flunks

Why does your Company Website flunks? See how our Digital Marketing works for you.

 

It’s 2016 and SEO hasn’t gotten any easier for B2B digital marketers. With Google’s Panda and Penguin algorithm updates that have happened in the past few years, it’s not surprising that the search engine optimization aspect of B2B digital marketing is constantly changing and will change again. Read more